V Motion 2.0

Detroit Concept Car 2017

Detroit Concept Car 2017

Nissan revealed Vmotion 2.0, a new concept vehicle that signals the company's future sedan design direction and Intelligent Mobility technology. It combines a high sense of style, emotional design, roominess, comfort and technology to make the mobility experience seamless Mika (busy young professionals) constantly on the go. 

Premium

THIS IS MIKA

 

28 Y/O

New York

Fashion designer

Enjoy Big City

Like social

Urban 

Chic

High tech 

The art of asphalt

THE CHALLENGE

-Feature-centered vs user-centered driven development.

-Project is already halfway in the physical design progress.

-No persona and no hero use cases.

HOLISTIC UX VISION WORKSHOP

YOUNG ACTIVE PROFESSIONAL / HIRO

MY ROLE

-UX/UI design alignment to HQ show car design schedule.

-Lead the cross functions team to envision Hiro's journey.

-Prioritize key hero moments that are in sync with brand vision. 

-Contextually validate the golden user flow with design sprint.

-Final user flow chart and wireframe release for VXD kickoff.

-VXD consultant RFP, selection & delivery quality management.

-Manage VXD output to sync with HQ Marcomm schedule.

HOLISTIC UX VISION STORYLINE

UX CONCEPT DESIGN SPRINT

UX CONCEPT DESIGN SPRINT

THE ULTIMATE GOAL

-End to end vision experience that will transform HIRO's life. 

-A brand building product journey through hero use cases.

-Design Hiro's journey to be the first read before technology.

-Modern & bold VXD to inspire HIRO and sets future design. 

FLATOON

NETICITY

BANDORA

DOTTISM

VXD DIRECTIONS

-FLATOON: The ultimate expression of FLAT. 

-NETICITY: Electrifying the connected mobility.

-BANDORA: Using bands to create emotional GFX. 

-DOTTISM: Dot = minimalist / Dots = organization.  

VIRTUAL PERSONAL ASSISTANT

-VPA is the key UX component of creative solution innovation. 

-The truth end to end experience enabler / machine learning.

-Many experience pain points solutions was provided by VPA.

-Not only VPA helps to a more frictionless mobility journey but

 also a companion at anytime and anywhere.  

FINAL SCREEN SEQUENCE

VIDEO / AUTONOMOUS GUI CONCEPT

VIDEO / TRANSFORMABLE EXPERIENCES

VIDEO / TOKYO AUTOSHOW PR MOVIE