Due to not yet launched to market, material here is limited, none sensitive and simulated.

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Nissan. No actual project information is shared here.

My role: Digital Product Design Manager.   BYTON is a disruptor in the automotive industry, it centered around the idea that a user digital experience is seamless and more timeless through innovation, simple UX system and embedded digital content strategy. The product design team's success is measured by Smile per Mile. I lead the team with the best UX practice and design excellence for BYTON Digital Product. I lead a team of 6 UX and 2 Design System designers. Owning BYTON holistic experience and UX principles for Mobile App + Intelligent Cockpit Experience, also a stakeholder in VXD reviews and decision milestones. Oversight of the China UX design team design direction. Working together with my X-functions' pillars to unblock obstacles for project teams, I also create and present high polish presentations for communications and investors. 

Design leadership roles at BYTON


It may not be the perfectly filmed movie but the storyline is the inspiration.