innovating SAFETY
UX
innovating MOBILITY by
Due to not launched to market, material here is limited, none sensitive and simulated.
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of BYTON. No confidential project information is shared here only those that are public.
BYTON M-BYTE YOUR PLATFORM FOR LIFE
As a premium EV startup, BYTON is created to disrupt the automotive industry. Intended to elevate the new EV mobility experience. The M-BYTE model, designed for family-oriented customers, is poised to become a market leader.
Inspired by the idea of "SMILE per MILE" rather than "KWH per MILE," we innovated in-car experiences. Creating a seamless content-sharing and enjoyable driving experience requires careful consideration of factors like safety, regulations, driver distraction, ergonomics, and functionality. Through co-creation with our customers, we've identified a key opportunity: THE TIME.
To transform 1 hour of driving = 1 minute of perceived riding time. We wanted to achieve this by integrating a cutting-edge infotainment experience into a 48-inch display and an innovative climate-seating comfort experience. Behind the display size, our meticulously curated digital content and personalization strategy set us apart, M-BYTE learns what, when, and how you use different apps and knows what you like even before you pick up the car at the showroom.
To ensure a seamless interaction, we've developed a range of intuitive modalities, including physical buttons, touch and haptic, voice, eye gaze, and air gestures. These modalities work together to create a natural and enjoyable experience.
Safety remains our top priority. We've intentionally designed the interior architecture to incorporate the latest safety principles, eyes on the road, and hands on the wheel.
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Comments from Verge: ...BYTON's 48" screen might not be as distracting as it looks...
you can see the video below this page.
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Innovation thrives on challenges. As a creative leader, I foster a team culture of open-mindedness, where everyone has big ideas, everyone shares ideas and everyone builds upon each other’s ideas to inspire new bigger ideas. And that encourages THINK BIG. I value collaboration and continuous cross-learning so the team can grow together.
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Design leadership roles at BYTON
Digital Product Design Manager / 9 designers
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UX Vision Workshop
Design Roadmap & Resource
User Story Authoring
Sprint Planning
UX Product Design Process
Agile Prototyping
Curate Design Culture
Intelligent Car & Mobile UX
Designer Development
Reference Design Process
Product Design Principles
Design System
UX Research Planning
Product Development Unblocker
MVP validation by UX
Talent Hunt
UX Evangelist
Personal Assistant
Eye gaze + Air Gesture fusion
Sr. UX System Architecture Lead / 2 indirect report designers
UX System Architecture
Digital Content Strategy
UX Bugs & Fixes
Information Architecture
Facilitate Solution Workshop
UX Patterns
Horizontal X-function
Design feasibility Assessment
Reference User Flow
UX Functional Requirements
Physical + Digital Function Map
UX Ergonomics
What inspired me to BYTON?
It may not be the perfectly filmed movie but the storyline is the inspiration.
This was one of the early marketing videos, the brand opportunity "Time to be".
- A brand where USERS are valued and inspired.
- A product vision that is led by User Design Thinking process.
- Organization where designers are empowered to innovate.
- Innovation is built by the teams from the ground up and in-house.
BYTON production digital experience public introduction
CES-2019 innovation video
- Display architecture and UI layout.
- BYTON digital experience intro.
- Hybrid touch interaction overview.
Production interior and digital experience UX/UI
CES-2020 production teaser video
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Production BYTON Demo @CES 2020
Production Vehicle 002 from the assembly line
- Target hardware
- Target software
- Production Digital Experience
"Your platform for life"
CES product demonstration video
- Highly personalizable mobility experience
- Most integrated digital contents for smile per mile
- Special modes for either productivity or simply to chill out
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Innovating mobility by embracing SAFETY UX
V1: Front windshield see-through vision angle.
V2: Display upper UI and windshield see-through vision angle.
And a great UX principle behind BYTON innovative digital experience.
V1: Outside vision angle
V2: Eyes on the roads UX/UI
BYTON Digital Experience Design principles
Proven Design Leadership 360 performance review