BYTON
Smile per Mile
BYTON M-BYTE YOUR PLATFORM FOR LIFE
Be Safer. Be Entertaining. Be sharing.
At Byton, our goal was to measure success in "Smiles Per Mile," not just "kWh Per Mile." We saw the time spent driving as our biggest opportunity, with a clear mission: make a one-hour commute feel like a one-minute ride.
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- The Architect: Building the Foundation of where DESIGN starts
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- The Leadership Challenge: Rebuilding a Broken Culture
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- The Turnaround Strategy: Creating Psychological Safety
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- The Outcome: A High-Performance Team
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- The Lasting Impact
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My Role at Byton: From Architect to Culture-Builder
Design leadership at BYTON
Digital Product Design Manager / 9 designers
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UX Vision Workshop
Design Roadmap & Resource
User Story Authoring
Sprint Planning
UX Product Design Process
Agile Prototyping
Curate Design Culture
Intelligent Car & Mobile UX
Designer Coaching
Reference Design Process
Product Design Principles
Design System
UX Research Planning
Product Development Unblocker
MVP validation by UX
Talent Hunt
UX Evangelist
Personal Assistant
Eye gaze + Air Gesture fusion
Sr. UX System Architecture Lead / 2 indirect report designers
UX System Architecture
Digital Content Strategy
UX Bugs & Fixes
Information Architecture
Facilitate Solution Workshop
UX Patterns
Horizontal X-function
Design feasibility Assessment
Reference User Flow
UX Functional Requirements
Physical + Digital Function Map
UX Ergonomics
What inspired me to BYTON?
It may not be the perfectly filmed movie but the storyline is the inspiration.
This was one of the early marketing videos, the brand opportunity "Time to be".
- A brand where USERS are valued and inspired.
- A product vision that is led by User Design Thinking process.
- Organization where designers are empowered to innovate.
- Innovation is built by the teams from the ground up and in-house.
BYTON production digital experience public introduction
CES-2019 innovation video
- Display architecture and UI layout.
- BYTON digital experience intro.
- Hybrid touch interaction overview.
Production interior and digital experience UX/UI
CES-2020 production teaser video
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Production BYTON Demo @CES 2020
Production Vehicle 002 from the assembly line
- Target hardware
- Target software
- Production Digital Experience
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Comments from Verge: ...BYTON's 48" screen might not be as distracting as it looks. You can see the video below this page.
"Your platform for life"
CES product demonstration video
- Highly personalizable mobility experience
- Most integrated digital contents for smile per mile
- Special modes for either productivity or simply to chill out
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Innovating mobility by embracing SAFETY UX
V1: Front windshield see-through vision angle.
V2: Display upper UI and windshield see-through vision angle.
And a great UX principle behind BYTON innovative digital experience.
V1: Outside vision angle
V2: Eyes on the roads UX/UI
BYTON Digital Experience Design principles
Proven Design Leadership 360 performance review