My projects time-lapse
BEING A CREATIVE DREAMER IS SOMETHING I DREAMT OF SINCE I WAS 13 YRS OLD & I STILL LOVE IT EVERY DAY...
I am very fortunate to be able to work with many amazing talents across the industries throughout my career, not only I get to learn from the best also to mutually inspire each other and grow together. The below list is an overview of the successful projects that I am very proud of through the years.
Amazon, Santa Cruz, CA. USA
+ 2024 Amazon Last Mile Tech (current)
+ 2018 BYTON Intelligent Car Cockpick the M-BYTE EV
BYTON R&D HQ, Santa Clara, CA. USA
+ 2017 Nissan Smart EV UX vision > EV production program
+ 2017 Nasa - Nissan SAM Seamless Autonomous Mobility fleet platform
Alliance Research Center, Sunnyvale, CA. USA
+ 2017 CES Virtual Personal Assistant + 3D audio sound entertainment & safety
+ 2017 V-Motion 2.0 next Nissan Visual Experience Design concept
Nissan Design Center HQ, Hon Atsugi. JAPAN
+ 2016 Infiniti Next Digital Experience, a drivable Q50 interactive demo
+ 2016 Maxima interior concept and production
+ 2015 Infiniti Digital Experience Design reference guide for Japan
Nissan Design America, San Diego, CA. USA
+ 2015 IDS. Nissan autonomous level 4 digital experience concept
+ 2014 Infiniti Vision Experience Lifestyle concept video
+ 2013 Stablished 1st UX team for Nissan Global Design @Sunnyvale
+ 2012 NYC Taxi hospitality competition and production
+ 2011 NV 1500 Series commercial van interior concept and production
+ 2010 Nissan Ellure interior and digital experience concept
+ 2008 Infiniti QX56/ Nissan Armada mid-life cycle production design update
+ 2007 Titan full size pick-up truck mid-life cycle production design update
+ 2006 Sentra interior concept and production
+ 2006 Nissan Urge concept car
An overview of all my successful projects.
1.
My role: Digital Product Design Manager. BYTON is a pioneer in the automotive industry, committed to delivering seamless and timeless digital experiences through user co-creation. Our UX-centric approach, combined with a simple system and embedded digital services, has positioned us as a leader in the industry. Inspired by the motto 'Smiles per Mile,' I led a team of 9 at BYTON, driving the development of a groundbreaking digital experience. Our focus was on creating intuitive in-car experiences and seamless mobile app connectivity while collaborating closely with cross-functional teams to overcome challenges and deliver exceptional results.
2.
My role: Digital Design Studio Lead. The Smart EV UX vision for Nissan's first EV SUV in 2020 aimed to reclaim market leadership. I proposed a user-centered design approach, forming an internal team and partnering with external experts. We used user insights to define the ideal EV ecosystem and define the necessary product features. Within six months, we completed this project and presented the first UX-driven production initiative to Nissan executives. This accomplishment significantly influenced the company's mindset and set a new precedent for user-centric product development.
3.
My role: Digital Design Studio Lead. V-Motion 2.0, a new VX design language, debuted at the Detroit Auto Show. Tailored for young urban professionals, this concept showcases Nissan's vision for the future HMI experience. Leading a team of 3 designers, I initiated a UX concept workshop with marketing and design teams. By capturing hero stories and translating them into user flows, we developed a VXD that resonates with our target audience. Our collaboration with suppliers ensured seamless integration of this innovative design language in the V motion show car.
4.
My role: Digital Design Studio Lead. As the lead designer for the CES keynote project, I spearheaded the personal assistance experience design with Cortana Microsoft. Collaborating with a San Francisco-based design consultancy, I liaised with key stakeholders at Nissan headquarters, Microsoft's Cortana team, an event marketing agency, and a Boston-based audio company. We integrated cutting-edge 3D soundscape technology with the Cortana personal assistant, delivering a unique and immersive spatial UX that enhanced both entertainment and safety. The vehicle was built in Southern California.
5.
My role: Digital Design Studio Lead. As the sole designer on the NASA-Nissan SAM (Seamless Autonomous Mobility) program, I leveraged UX practices to support researchers in developing a road-capable autonomous mobility teleoperation platform. My focus was on optimizing user experiences for AV fleet managers, rider pickups, and robot-object delivery. The project required a balanced approach, with 60% of my time dedicated to UX and UXR, 20% to UI, and 20% to ID. The biggest challenge was addressing the complex and often unforeseen user pain points and developing the necessary technology for real-world testing.
6.
My role: Digital Design Studio Lead. The Infiniti Vision HMI experience was a groundbreaking showcase of the next-generation user experience. Leading a team of 3 designers, I collaborated with connected vehicle teams, product planners, and suppliers to develop a compelling narrative centered around a family. We focused on creating a seamless, connected experience that spanned wearable devices, mobile apps, navigation, last-mile services, weather routing, and the VPA. By incorporating a new HMI interaction within a modified interior, we aimed to redefine the driving experience. In just 3.5 months, we designed and developed a fully driveable Infiniti Q50 for demonstration, showcasing the potential of our innovative approach.
7.
My role: Senior Interior Design Lead. As a brand ambassador, the Maxima has always embodied elegance and performance. Leading a team of 3 designers, I played a key role in translating product requirements into captivating interior designs for the latest Maxima model. ICollaborating with cross-functional teams, I ensured adherence to stringent safety regulations, ergonomic guidelines, and cost constraints while maintaining exceptional design quality. Our efforts were rewarded with an award and increased sales at launch, solidifying the Maxima's position as a leader in its segment.
8.
My role: Digital Design Studio Lead. IDS, Nissan's groundbreaking Level 4 autonomous concept car, was unveiled at the Tokyo Auto Show. Centered around the story of Hiro, a Tokyo DJ, IDS showcases the potential of autonomous vehicles to enhance social experiences. Our team of 2 designers developed a UX concept that positions IDS as a socially responsible smart mobility with Personal Assistant Tomo capable of transforming Hiro’s everyday life. The transformable interior and VPA Tomo assistant offer a unique and engaging experience, demonstrating how autonomous technology can elevate the driving experience and create new opportunities for social interaction.
9.
My role: Digital Design Studio Lead. The Infiniti Vision lifestyle movie was designed to showcase our vision for the brand's future. Featuring Elyse, a tech-savvy yoga enthusiast, the film explores how technology can seamlessly integrate into daily life. Key themes included mobile connectivity, smart homes, VPA, wearables, semi-autonomous driving, entertainment, personalization, in-car shopping, and innovative mobility models. The central concept was 'Every car is your car, anytime, anywhere. I led a team that collaborated with a consultancy to inspire the Infiniti HQ team in Hong Kong. We also explored innovative interior design concepts that aligned with the brand's vision and the evolving needs of our customers..
10.
My role: Senior Interior Designer. As the sole designer on the Taxi of Tomorrow competition in NYC, I collaborated with product planning team and won this Taxi fleet competition by New York City. My focus was on creating a welcoming and comfortable interior experience that addressed the needs of city dwellers. I incorporated features such as hygiene, advertising, payment, safety, infotainment, city tours, and accessibility. IIn addition, I designed the visual brand identity for the NYC taxi graphics, ensuring a cohesive and memorable experience for passengers.
11.
My role: Senior Interior Designer. The NV 1500 Series commercial van was designed to meet the needs of independent contractors and fleet owners. Key features included clever storage compartments, a mobile office workspace, and a customizable rear cargo area. Balancing cost, innovation, and part standardization for a wide range of variants, roofs, and chassis was a significant challenge. My design proposal was selected for production, demonstrating a successful integration of functionality, flexibility, and cost-effectiveness.
12.
My role: Interior Designer. Ellure, a concept car unveiled after the 2008 recession, showcased Nissan's new exterior design language. As part of the design team, I co-created the interior and took the initiative to develop the digital experience. While Ellure was primarily an aesthetic showcase, I designed and built a full-scale mockup to demonstrate the innovative 3D layer UI. This cost-effective approach impressed stakeholders, leading to the integration of the digital experience into the final show car. Persona is a female fashion entrepreneur in Detroit, we aimed to create a captivating and personalized user experience.
13.
My role: Interior designer. As part of the Infiniti QX56's mid-life cycle update, I redesigned the interior, addressing the shortcomings of the previous model. We focused on revamping the instrument panel, console, and door panels, paying meticulous attention to detail and ensuring a premium fit and finish. By carefully selecting high-quality materials, we elevated the overall interior experience to meet the expectations of our discerning customers.
14.
My role: Interior designer. The Titan pickup truck, designed and manufactured in the US during a challenging period for Nissan, required a significant update to address design quality and HMI usability issues. As part of the design team, I collaborated with a senior designer to revamp the interior, focusing on ergonomics, aesthetics, and functionality. Additionally, I worked closely with engineers to improve the instrument cluster and climate control units, which had received numerous complaints. My redesigned climate control solution not only addressed usability concerns but also benefited three additional vehicles, saving significant tooling costs. This update impacted over 250,000 units, demonstrating the positive impact of our design improvements.
15.
My role: Interior Designer. The Nissan Sentra, designed for young and active individuals, was inspired by a minimalist and modern aesthetic. As the interior designer, I proposed a design that maximized interior space while maintaining a sleek and stylish appearance. My design was selected for production, and I collaborated with a senior designer to refine the details and ensure feasibility. It's incredibly rewarding to see my first product on the road, knowing that it will enhance the lives of countless customers.
16.
My role: Interior Designer. The Urge Targa sports soncept car, showcased at the North American International Auto Show, was a design concept that aimed to inspire enthusiasts. Influenced by insights from video game enthusiasts, this open-top sports car offered a thrilling driving experience and transformed the interior into a virtual racing cockpit. As part of the design team, I contributed to the development of the instrument cluster, seat, and center console, supporting the senior designer in bringing this innovative concept to life.