BEING A CREATIVE DREAMER IS SOMETHING I DREAMT OF SINCE I WAS 13 YRS OLD & I STILL LOVE IT EVERY DAY...
I am very fortunate to be able to work with many amazing talents across the industries throughout my career, not only I get to learn from the best also to mutually inspire each other and grow together. The below list is an overview of the successful projects that I am very proud of through the years.
An overview of all my successful projects.
My role: Digital Product Design Manager. BYTON is a disruptor in the automotive industry, it centered around the idea that a user digital experience is seamless and more timeless through innovation, simple UX system and embedded digital content strategy. The product design team's success is measured by "SMILE PER MILE". I lead the team with the best UX practice and design excellence at BYTON U.S. With a team of 6 UX and 2 Design System designers, I drive the BYTON holistic experience and UX principles for Mobile App + Intelligent Cockpit Experience. Working together with my X-functions' pillars to unblock obstacles for project teams.
My role: Digital Design Studio Lead. EV UX vision is Nissan 1st EV SUV vehicle for 2020, the mission was to regain EV leadership, I proposed an internal team to disrupt the traditional process, with all SVPs' support, I led an x-functions team and partnered with a consultancy, tier 1 supplier and charging network provider. We started with users by understanding what would be the right ecosystem for EV mobility so that we can define a product to complete the ecosystem. Completed in 6 months and we presented the1st UX driven production project to execs in HQ, successfully influenced the company.
My role: Digital Design Studio Lead. V-Motion 2.0 digital concept is a new Nissan design language for a world debut in Detroit auto show, It is designed and developed around a young professional in an urban lifestyle. A team of 3 designers worked end to end, I kicked off a UX concept workshop with marketing + design team, taking the hero stories and turned them into user flows supported by smart-home and intelligent car scenarios. I also put together display and hardware specs for the interior design team, the team worked in parallel with the supplier for the final design integration.
My role: Digital Design Studio Lead. This was a CES keynote project that I was assigned to drive the digital experience design and integration in a Nissan Murano. I managed the design development with the consultancy in San Francisco, and communications between HQ Marcomm, Microsoft Cortana team, Event Marketing agency and an audio CE company in Boston. We use the 3D soundscape audio technology combined with the Personal Assistance Cortana delivering a unique, innovative and spatial UX, which entertainment & safety were benefited by this innovation. The car was build in So. Cal.
My role: Digital Design Studio Lead. SAM (Seamless Autonomous Mobility) is a joint program between Nasa and Nissan, using Mars Rover self-driving technology to develop a road capable autonomous mobility teleoperation platform. I was the only designer in my team to support this program, my role is to collaborate with the engineering using UX practices for AV fleet manager tasks, rider pick-up, and object delivery by autonomous vehicles, providing iterative design. It was 60% UX & UXR - 20% UI - 10% ID - 10% Visual. The biggest challenge was solving many unseen complex pain points and test.
My role: Digital Design Studio Lead. Future of HMI was to give Infiniti HQ a tangible production reference of next-gen HMI system through the User-Centered process. I lead a team of 3 designers, kicked off a workshop with tier 1 supplier, HQ planner, and connected vehicle team on a 2 days workshop, personas, hero stories, scenarios and tech scout around a family. It touches wearable, mobile, navigation weather routing, VPA, entertainment through a new UX System. The design and tech were built around user stories. 3-month total design & development time with a driveable Q50 for CEO demo.
My role: Senior Interior Design Lead. Maxima has always been the brand ambassador for Nissan. It is a product that seeks to fulfill the promise of being a gentleman in a sports suit. My role is taking my concept sketch to get chosen and lead a team of 3 designers to do the production design releases. I also work with product planning on requirements and closely working with engineering unblocking feasibility obstacles, so the design can strive through stringent safety regulations, ergonomics, weight controls, perceive quality design, fit and finish with CMF and cost control. And we won an award!
My role: Digital Design Studio Lead. IDS was the first autonomous concept unveiled in the Tokyo auto show. A team of 2 designers, we designed the UX concept centered around Hiro, young Pro-DJ works and lives in the city and lots of social. The autonomous technology can be socially responsible, enjoyable & makes him a perfect driver. The transformable interior is a game-changer to enjoy space differently. The VPA is the key to bridge the technology smartness into user-friendliness. Once in-house UX is designed, I managed the UI design with an external design consultancy.
My role: Digital Design Studio Lead. Infiniti Vision Experience project is to set the 5 yrs future vision. The main persona is Elyse, a yoga lover, and early technology adopter. Elyse storyline narrates from wearable, smart home, mobile, VPA, semi-autonomous, entertainment, personalizations, and an innovative mobility business model. The main UX concept orbits around "Every car is your car, anytime, anywhere". Interior design innovation also influenced by the scenarios. My role was to manage the entire design delivery with a design consultancy while I was building the 1st UX team in Nissan.
My role: Senior Interior Designer. Taxi of Tomorrow was a competition by NYC, designing a volume taxi fleet for the NYC, I was the only designer working with product planning joined this event and Nissan won the final competition by product features, reliability, and design. My main task is to design the best hospitality interior based on NV200 van, considering, safety, accessibility, comfort, entertainment, and public hygiene consideration, I also had to design the visual branding of NY taxi graphics on the outside of the car. The most rewarding was winning the competition and making it to production.
My role: Senior Interior Designer. NV Series commercial van is the very 1st design and made in US commercial van. Nissan needed to make another commercial vehicle that can join the pick-up tucks assembly line to make it more efficient and productive, The users are independent contractors and commercial fleet owners, my challenge was to design a durable and functional interior with flexible spaces while carrying over many parts, adding more value to users through smart storages that are thoughtful. My interior concept design sketch was chosen and became the final production.
My role: Interior Designer. The mission. Ellure was to unveil Nissan's new design language to the world after the economic recession. Nissan prepared a massive new product line to introduce globally. Ellure was the brand design icon & I designed the interior of this car with another designer. The plan was simply designing the exterior and interior, but I believed this was an opportunity to show also digital experience innovation, I proactively proposed a schedule, scope of work, and design resource. With a minimum budget, I was able to prototype it and design both interior and the digital experience.
My role: Interior designer. Infiniti QX56 interior, major-minor change is a project trying to fix many design quality issues. Due to then, the Nissan survival era, the previous model had many design and production execution issues. I and a senior designer, we overhauled the entire design of the instrument panel, console, and door panels. Diving into intricate parts detail designs to ensure a premium fit and finish execution with materials that meet the premium segment expectation, also worked in parallel with the engineering team, solving many carry-over parts, feasibility, and cost issues successfully.
My role: Interior designer. Titan pick-up truck minor change. Titan is the first full size pick up truck that was designed, engineered and manufactured in the US during the Nissan survival time. There were many design issues and HMI usability issues desperately in need of a design update. I was the only designer supporting this project. Besides interior design improvement, I also rework the entire instrument cluster and climate control units that had a lot of complaints. Successfully redesigned and better climate controls, my design solution was benefited to other 3 vehicles saving lots a tooling cost.
My role: Interior Designer. Nissan Sentra is a hip vehicle that is designed for university graduates. The inspiration was simple, minimalist and modern design. This was my first project joining Nissan. I had to learn how design competition works and trying to get design selected. Working with many talents in the studio, I learned with the best and was able to have my concept selected for the final production. I then worked closely with another senior designer, perfecting my design skills while making my design feasible throughout the production releases. Excited to see it on the road.
My role: Interior Designer. The urge is a concept Targa sports car debuted at North American International Auto Show. It is a design exercise that has no production intent but to use the creative design power to inspire people to Nissan, the concept is influenced and inspired by internet surveys and video gamers. It is a concept that you can drive to enjoy the open-top sports car at a very low center of gravity, also to convert the interior to an internet car race video game with friends. My role was supporting another senior designer and I designed the instrument cluster and center console.