the art of crafting user journey as a product
characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole.
Think beyond the product
Placing users first before technologies; the goal is to deliver an everyday experience that is effortless, purposeful and memorable. Below is a high-level walkthrough of the design process in practice. Few factors to consider that can make a huge difference in the outcome:
The UX is never an isolated experience, always considers BEFORE it starts and AFTER it ends.
X FUNCTIONS and USERS are in many parts of this process.
Product and functional requirements supported by USER STORIES and JOURNIES.
The teams understand the agile FAIL FAST and ITERATIVE through the developement.
(a reference process of user-centered design thinking)
understanding questioning framing problem
EMPATHY / DISCOVERY
vision concept UX flow + strategy opportunity sprint
requirements solution sprint validating design
ITERATIVE DESIGN SPRINT
development debug launch
The true process is that there is NO TRUE PROCESS.
I create a set of design process flows for the team to choose and go, based on the requirements, business model maturity,
type of products, concept or production, time to market, project length, etc... A designer can confidently deliver the best solution design in the shortest time. Among all the flows, below are 3 references to share. (simplified for presentation)