4DSC (4 DOOR SPORTS CAR)

As one of the most important products for US market; First-time designed, engineered and produced 100% by Nissan North America. I was the lead for the interior design, working together with product planning, engineering, and upper management to understand the near future market, customers, and the new Maxima positioning. This involved strategy integrations, stakeholder meetings, departments collaboration, interior design team direction and many negotiations on guidelines, feasibilities, safety, and usability throughout the development.

Working with 4 different time zones and a record breaking shortest production schedule.

Our project team not only achieved the highest quality & profit ever made per vehicle in Nissan North America, we also won the winner award from WARDS top 10 best premium interiors in 2016. 

THE CHALLENGE

MY ROLE

THE GOAL

KEY DESIGN THEME SKETCH

IDEATION DESIGN STAGE / Fighter jet cockpit inspired

DESIGN DIRECTION DECISION

DESIGN WITHIN MARKET REQUIREMENTS

PRE PRODUCTION DESIGN PHASE

DIRECTION PROTOTYPE MODEL

PRODUCTION DESIGN PHASE

DESIGN CONFIRMATION

FIRST AUTOSHOW LAUNCH IN NY

4 DOORS SPORTS CAR INTERIOR

LIGHT LOWER EXPRESSES SPACIOUS

FIGHTER JET COCKPIT INSPIRED 

SOFT LEATHER CENTER CONSOLE  

PREMIUM & SPORTY MATERIALS

LEATHER FLOATING METER HOOD

PIANO BLACK + SATIN SILVER

ACCENT STITCH + LEATHER GRAIN

FACETED ZEBRANO WOOD FIN

PERFORATED ALCANTARA SUEDE

PRODUCTION CAR LAUNCH