4DSC (4 DOOR SPORTS CAR)

As one of the most important products for the US market; First-time designed, engineered and produced 100% by Nissan North America. My role was the Sr. Lead Interior Designer, working together with product planning, engineering, and upper management to design the ultimate next Maxima, translating product requirements into heart moving design. This involved design positioning map, stakeholder meetings, department collaborations, leading interior design team direction, and final execution of the production release. The design team also worked with 4 different time zones and a record-breaking shortest pilot production schedule. Not only our design achieved the product quality within the competitor & highest profit ever made per vehicle in Nissan North America, but we also won the award from WARDS top 10 best premium interiors in 2016. 

THE CHALLENGE

WHAT I WORKED ON

THE GOAL

DESIGN FLOW

SELECTED 1 of 2 INTERIOR DESIGN SKETCH PROPOSAL 

CHOSEN DESIGN CKETCH 

IDEATION DESIGN STAGE / Fighter jet cockpit inspired

INTERIOR DESIGN WITH PRODUCT REQUIREMENTS

DESIGN DIRECTION DECISION

DESIGN WITHIN MARKET REQUIREMENTS

50% PRODUCTION FEASIBILITY DESIGN + PROTOTYPE

PRE PRODUCTION DESIGN PHASE

DIRECTION PROTOTYPE MODEL

PRODUCTION DESIGN

DESIGN CONFIRMATION

FINAL PRODUCTION INTERIOR DESIGN

AUTOSHOW LAUNCH IN NY 2015

4 DOORS SPORTS CAR INTERIOR

LIGHT LOWER EXPRESSES SPACIOUS

FIGHTER JET COCKPIT INSPIRED 

SOFT LEATHER CENTER CONSOLE  

PREMIUM & SPORTY MATERIALS

LEATHER FLOATING METER HOOD

PIANO BLACK + SATIN SILVER

ACCENT STITCH + LEATHER GRAIN

FACETED ZEBRANO WOOD FIN

PERFORATED ALCANTARA SUEDE

MARKETING PRODUCTION LAUNCH