Nissan MAXIMA 

interior concept to production 

4DSC (4 DOOR SPORTS CAR)

As one of the most important products for the US market. My role was the Sr. Lead Interior Designer, working together with product planning, engineering, and upper management to design the next Maxima, translating product requirements into heart moving interior design. I led the interior design team strived through all ergonomic guidelines, legal regulations, stringent engineering feasibility, perceived quality design, cost-constrain and final design execution to production release. Our intention is to design the best in class Premium Sports sedan interior for our MAXIMA followers and inspire future customers to Nissan. Continuing Maxima legacy with a creative modern push.

THE CHALLENGE

-High % carryover components & working with 4 time zones.

-First full production program in CA, San Diego. Design Studio.

-Pilot production shortest schedule trial.

WHAT I WORKED ON

-Interior design concept sketch competition selected proposal.

-Senior interior design lead worked with 1 CMF, 2 interior designers.

-Production interior design execution and final release. 

THE GOAL

-Design a premium car with "A gentleman in a sports suit" inspiration.

-Best selling 4 doors sport premium sedan in the segment.

-Support the business goal of the highest profit per vehicle in the US market.

DESIGN WORK FLOW

2011                                             2012                                               2013                                             2014

SELECTED INTERIOR DESIGN SKETCH PROPOSAL 

CHOSEN DESIGN CKETCH 

IDEATION DESIGN STAGE / Fighter jet cockpit inspired

Searching for the right ideas that express sporty driving experience inspired by fighter jet cockpit. Sporty is just the basic, the mixing with premium leather, stitches & Alcantara suede created the authentic exotic car look & feel. The final touch is the stitch line defining the craftsmanship & forms.   

INTERIOR DESIGN WITH PRODUCT REQUIREMENTS

DESIGN DIRECTION DECISION

DESIGN WITHIN MARKET REQUIREMENTS

This is where the design really integrates what the customers voiced to us in 3D space also where engineering team starts to dive-in, not only making sure the safety & regulations are within the guidelines but also how to make these innovations that create positive experiences.

50% PRODUCTION FEASIBILITY DESIGN + PROTOTYPE

50% PRODUCTION FEASIBILITY DESIGN + PROTOTYPE

PRE PRODUCTION DESIGN PHASE

DIRECTION PROTOTYPE MODEL

PRODUCTION DESIGN

DESIGN CONFIRMATION

To make sure the refined design sketches are checked with the 3D CAD, every design intention has to be in line with the market expectation & engineering manufacturing feasibility. Most importantly, cost factor and product requirements are also met without compromising the design.

PRODUCTION DESIGN SAMPLE WORKS

Nissan Maxima (better UX IT commander) 

Infiniti Q50

FINAL PRODUCTION INTERIOR DESIGN

AUTOSHOW LAUNCH IN NY 2015

4 DOORS SPORTS CAR INTERIOR

LIGHT LOWER EXPRESSES SPACIOUS

FIGHTER JET COCKPIT INSPIRED 

SOFT LEATHER CENTER CONSOLE  

PREMIUM & SPORTY MATERIALS

LEATHER FLOATING METER HOOD

PIANO BLACK + SATIN SILVER

ACCENT STITCH + LEATHER GRAIN

FACETED ZEBRANO WOOD FIN

PERFORATED ALCANTARA SUEDE

MARKETING PRODUCTION LAUNCH

Helping the Product Marketing team to kick off. The design team created an internal PR campaign materials so that the design inspirations and intentions are cascaded across key product launch events. 

Annual sale volume with direct competitor (source: carsalesbase.com)

                                            Toyota  Avalon                         Nissan Maxima

 

2018                                         33.580                                         42.337

2017                                         32.573                                         67.627

2016                                         48.079                                         62.670

2015                                         60.063                                         40.359