NISSAN IDS 

Intelligent Drive System / TOKYO Autoshow

Autonomous Vision Concept IDS

First Nissan level 4 autonomous concept; The concept is about being connected to the outside world of Hiro, IDS is the future UX enabler of full autonomous & EV, elevating Hiro's new mobility experience. Our mission is to design a socially responsible mobility that can communicate to its surroundings letting the pedestrian and others know IDS is aware of them. We want to design a journey to enhance Hiro's everyday life but we also considered his friend's experience by creating memorable and fun hero moments. The V.P.A. Virtual Personal Assistant is the key hero moment enabler, not only it gets you from point A to B effortlessly but also it is your best companion anywhere, anytime.

THE CHALLENGE

TRANSFORMABLE EXPERIENCES

MY ROLE

HOLISTIC UX VISION WORKSHOP

YOUNG ACTIVE PROFESSIONAL / HIRO

HIRO's Vision Experience Story.

HOLISTIC UX VISION STORYLINE

UX CONCEPT DESIGN SPRINT

UX CONCEPT DESIGN SPRINT

Lean prototyping.

FLATOON

mood inspirations

FLATOON

NETICITY

BANDORA

DOTTISM