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NISSAN IDS
Intelligent Drive System / TOKYO Autoshow
Autonomous Vision Concept IDS
Intelligent Drive System is a mobility platform concept connecting the driver with the autonomous system, IDS transforms any driver to a better driver. Our mission is to create a self-driving car that seamlessly interacts with its environment, ensuring the safety of pedestrians and other vehicles. The V.P.A. Virtual Personal Assistant, TOMO is at the heart of this experience, offering effortless navigation and a personalized, always-on companion.
The Challenge
How might we ensure in-car safety and well-being when not driving?
How might we design the in-car VPA TOMO, a trusted companion for Hiro?
How might we reimagine the VXD design language to be more modern and impactful?
Everything starts wth user
Opportunities come from understanding pain points...
IDS design flow
learning envision iterative design implement
TRANSFORMABLE EXPERIENCES
MY ROLE
-Manage project resources, schedule and external support engagement
-Lead external consultants for design deliverable execution
-Facilitate cross-function UX Vision Workshop
-Lean prototyping and UX documentation
-Manage IDS final UX/UI output to Japan HQ show car team
HOLISTIC UX VISION WORKSHOP
YOUNG ACTIVE PROFESSIONAL / HIRO
HIRO's Concept Story
HOLISTIC UX VISION STORYLINE
UX CONCEPT DESIGN SPRINT
UX CONCEPT DESIGN SPRINT
Tomo the VPA and Scanarios
-Map out the hero experience flow.
-Sketch out the hero moment's wireframe.
-Lean prototyping the design for improvement.
FLATOON
Mood board inspirations
FLATOON
NETICITY
BANDORA
DOTTISM
VXD DIRECTIONS
-FLATOON: The ultimate expression of FLAT.
-NETICITY: Electrifying the connected mobility.
-BANDORA: Using bands to create emotional GFX.
-DOTTISM: Dot = minimalist / Dots = organization.
IDS 3D GUI study A
Bandora motion: 3D map / route / range / weather / visual 1
IDS 3D GUI study B
3D map / route / range / weather / visual 2
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IDS VPA Tomo
Watch Now
VIRTUAL PERSONAL ASSISTANT
-VPA is the UX HERO component in this autonomous experience.
-Machine Learning is the end to end experience enabler.
-It knows Hiro, it anticipates and delivers in VPA's companion.
-Not only VPA helps the user, but also can make you a better driver.
FINAL SCREEN SEQUENCE
IDS AUTONOMOUS GUI CONCEPT
VIDEO / AUTONOMOUS GUI CONCEPT
Nissan IDS autonomous concept
VIDEO / TRANSFORMABLE EXPERIENCES
VIDEO / TOKYO AUTOSHOW PR MOVIE
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