NISSAN IDS 

Intelligent Drive System / TOKYO Autoshow

Autonomous Vision Concept IDS

The concept is about the connected mobility to the outside world of Hiro, IDS is the future UX enabler for full autonomous EV elevating Hiro's mobility experience. Our mission is to design a socially responsible self-driving car that can communicate to its surroundings and the pedestrian, so others know IDS is aware of them. The V.P.A. Virtual Personal Assistant is the hero UX component, not only it gets you from point A to B effortlessly, but it is also your best companion anywhere, anytime.

THE CHALLENGE

-Hiro's E2E life story is less driving but more social

-Creating fun and best friend VPA experience

-Modern & bold VXD for future design language

Everything starts wth user

Opportunities come from understanding pain points...

IDS design flow

learning               envision          iterative design        implement

TRANSFORMABLE EXPERIENCES

MY ROLE

-Manage project resources and schedule

-Lead UX/UI design team and external consultants

-Facilitate cross-function UX Concept Vision Workshop

-Lean prototyping and UX documentation  

-Manage IDS UX/UI output to Japan HQ show car team

HOLISTIC UX VISION WORKSHOP

YOUNG ACTIVE PROFESSIONAL / HIRO

HIRO's Concept Story

HOLISTIC UX VISION STORYLINE

UX CONCEPT DESIGN SPRINT

UX CONCEPT DESIGN SPRINT

Lean prototyping

-Map out the hero experience flow. 

-Sketch out the hero moment's wireframe.

-Lean prototyping the design for improvement. 

FLATOON

Mood board inspirations

FLATOON

NETICITY

BANDORA

DOTTISM

VXD DIRECTIONS

-FLATOON: The ultimate expression of FLAT. 

-NETICITY: Electrifying the connected mobility.

-BANDORA: Using bands to create emotional GFX. 

-DOTTISM: Dot = minimalist / Dots = organization.  

Bandora motion: 3D map / route / range / weather / visual 1

3D map / route / range / weather / visual 2

VIRTUAL PERSONAL ASSISTANT

-VPA is the UX HERO component in this autonomous experience. 

-Machine Learning is the end to end experience enabler.

-It knows Hiro, it anticipates and delivers in VPA's companion.

-Not only VPA helps the user, but also can make you a better driver. 

FINAL SCREEN SEQUENCE

VIDEO / AUTONOMOUS GUI CONCEPT

VIDEO / TRANSFORMABLE EXPERIENCES

VIDEO / TOKYO AUTOSHOW PR MOVIE